Voir Aussi: 1. Product, 2. Service, 3. Shared Resource, 4. Subscription, 5. Resale, 7. Agency, 08. Audience Aggregation, 09. Loan, 10. Option, 11. Insurance, 6. Lease, 12 .Capital
1. Product
Civil engineering & Management
samedi 12 août 2017
MBA "Josh Kaufman"
Voir Aussi: Standard Forms of Value
tangible item
inexpensively as possible (Quality)
price of the market
available Stock of finished product
2. Service
Voir Aussi: Standard Forms of Value
capable of a skill or ability other people
consistently high quality
Attract and retain
3. Shared Resource
Voir Aussi: Standard Forms of Value
creat an asset people want to have acess to.
Server as many users as you can without affecting the quality of each user's experience.
charge enough to maintain and improve the shared resources over time.
4. Subscription
Voir Aussi: Standard Forms of Value
provide significant value to each subscriber on a regular basis.
Build a subscriber base and continually attract new subscribers to compesate for attrition.
bill customers on a reccuring basis.
Retain each subcriber as long as possible.
5. Resale
Voir Aussi: Standard Forms of Value
Purchase a product as inexpensively as possible, usually in bulk.
Keep the product in good condition until sale—damaged goods can’t be sold.
Find potential purchasers of the product as quickly as possible to keep inventory costs low.
Sell the product for as high a markup as possible, preferably a multiple of the purchase price.
6. Lease
Voir Aussi: Standard Forms of Value
aquire an assety people want to use.
Lease the asset to a paying customer on favorable terms
Protect your self for an expected or adverse events, including the loss or damage of the leased asset.
7. Agency
Voir Aussi: Standard Forms of Value
Find a seller who has a valuable asset.
Establish contact and trust with potential buyers of that asset.
Negotiate until an agreement is reached on the terms of sale.
Collect the agreed-upon fee or commission from the Seller.
08. Audience Aggregation
Voir Aussi: Standard Forms of Value
Identify a group of people with common characteristics or interests.
Create and maintain some way of consistently attracting that group’s attention.
Find third parties who are interested in buying the attention of that audience.
Sell access to that audience without alienating the audience itself.
09. Loan
Voir Aussi: Standard Forms of Value
Have some amount of money to lend.
Find people who want to borrow that money.
Set an interest rate that compensates you adequately for the Loan.
Estimate and protect against the possibility that the Loan won’t be repaid.
10. Option
Voir Aussi: Standard Forms of Value
Identify some action people might want to take in the future.
Offer potential buyers the right to take that action before a specified deadline.
Convince potential buyers that the Option is worth the asking price.
Enforce the specified deadline on taking action.
11. Insurance
Voir Aussi: Standard Forms of Value
Create a binding legal agreement that transfers the risk of a specific bad thing (a “loss”) happening from the policy holder to you.
Estimate the risk of that bad thing actually happening, using available data.
Collect the agreed-upon series of payments (called “premiums”) over time.
Pay out legitimate claims upon the policy.
12 .Capital
Voir Aussi: Standard Forms of Value
Have a pool of resources available to invest.
Find a promising business in which you’d be willing to invest.
Estimate how much that business is currently worth, how much it may be worth in the future, and the probability that the business will go under, which would result in the loss of your Capital.
Negotiate the amount of ownership you’d receive in exchange for the amount of Capital you’re investing.
TWELVE STANDARD FORMS OF VALUE
------------------- MBA --------------
---------JOSH KAUFMAN---------
Written by Bouhouche Abdelghani
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